Without non academic forms of expertise I would have no thesis, so I will respond in a grateful fashion to those people who are sharing their expertise on webcamming as a form of sexual commerce. Despite webcam being used as a way to sell sexual services since the end of the last century there has been very little academic research undertaken thus far. The academic research that has been conducted so far has been in my opinion rather questionable, relying mainly on netnography and I would suggest even exploitative non participatory observational methods of studying women as they perform on cam. Indeed, I would go as far as to say that in the case of my study non academic expertise is preferable